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Product Schema

We add hidden code so your products show prices, stock, and ratings right in Google's search. Think of it like a price tag and review sticker on the shelf before shoppers even reach your store.

Starting at
$897
Nationwide
U.S. coverage + 5 countries
5.0★
112+ reviews
29
Years in business
600+
Sites built & hosted
A+
BBB accredited

The Challenge

Your Royal Oak sporting goods store lists 400 products but Google shows generic search results. Competitors display prices, stock status, and star ratings directly in search before shoppers visit websites.

Our Solution

Product schema makes Google showcase your pricing, availability, and reviews in search results. Your Livonia e-commerce site captures shoppers who see product details and click through ready to purchase.

About Our Product Schema Services

Online retailers gain advantage when Google displays product prices and availability in search results. AppWT implements Product schema for Warren e-commerce stores, Detroit specialty retailers, and Rochester Hills online shops. We structure data about product names, prices, availability, SKUs, and reviews that Google showcases in rich results and Google Shopping. Troy product manufacturers appear in image search with pricing and direct purchase links. Each implementation increases product visibility without additional advertising spend. Proper schema helps products qualify for Google Shopping ads and merchant listings.

What's Included

✓ Product markup with name, image and identifier
✓ Offer node with price, currency and availability
✓ Markup matched exactly to what the page displays
✓ Variants modelled with the correct relationship
✓ Ratings marked up only where real reviews are visible
✓ Validated on the served page after deployment

Technical Details

Product JSON-LD is emitted per product page with name, image, description and a specific identifier: gtin, mpn or sku, since offers without an identifier are treated with less confidence. The Offer node carries price, priceCurrency, availability and url, with priceValidUntil where the price has an end date. Everything in the markup must match the rendered page exactly, because a price or stock state that disagrees with what a visitor sees is the most common cause of rich result loss and of merchant-level action. Variants are modelled with the correct relationship rather than each variant redeclaring an unrelated product. AggregateRating and review markup are published only where genuine reviews exist and are visible on that same page; ratings are never generated, aggregated from elsewhere, or marked up when hidden. Shipping and return policy details are included where they are accurate. Markup is validated with the Rich Results Test and re-checked on the served page after deployment, since a template change can silently drop a required property.
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Service Area

Product Schema Across Metro Detroit & Beyond

Our headquarters sits at Five Mile and Farmington in Livonia. We have served Michigan businesses since 1997 — 29+ years from one home base, now serving clients nationwide across the United States and in five more countries.

Livonia Home Base

Price and stock must match the page exactly. Markup emitted from Livonia mirrors what the visitor sees, because a mismatch is the commonest cause of losing a rich result.

Wayne County Corridor

Identifiers matter. Products for Westland, Garden City, Plymouth, Canton and Dearborn stores carry gtin, mpn or sku, since offers without one are treated with less confidence.

Oakland County

Variants modelled properly. Farmington Hills, Novi, Southfield, Birmingham and Troy catalogues express the relationship rather than declaring unrelated products.

Beyond Metro Detroit

Ratings only where reviews are shown. Flint, Ann Arbor, Lansing, Grand Rapids and 21-state stores never mark up a rating a visitor cannot see on that page.

Not in Metro Detroit? We work remotely with clients nationwide. Reach out for a free consult.

Frequently Asked Questions

Quick answers about our product schema services.

We add hidden code so your products show prices, stock, and ratings right in Google's search. Think of it like a price tag and review sticker on the shelf before shoppers even reach your store.

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Ready to Get Started?

Let's discuss how our Product Schema services can help your business grow. Free consultation, no obligation.

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AppWT Web & AI Solutions — Under Promise, Over Deliver since 1997.